Avatar’s producer Jon Landau: ‘We drive the studio operations team crazy’

Avatar’s producer Jon Landau

One of the biggest films of the era, Avatar, is remastered and re-released. Back then, in 2009, Avatar was a 3D wonder. It was extraordinary and unrealistic to the audience. While the audience is eagerly waiting for Avatar: The Way of Water, re-releasing Avatar boosts the promotion.

The producer Jon Landau and filmmaker James Cameron are back with their cinematic pieces. Their Lightstorm Entertainment studio is all set to transform some remarkable movies into their best versions.

Talking about Avatar, the film is remastered in 4K in a high dynamic range. Some of the scenes have been remastered with 48-frames-per-second. This is going to be a mind-blowing experience! Landau said, “Forty-eight frames would not necessarily enhance a closeup. We want to use it as a creative tool where it helps, but where it doesn’t take you out of the cinematic feeling of a film. It’s a creative tool that you would use just like you would use focus.”

A movie becomes epic when the visuals and sounds go together. Avatar’s producer comments about how sound is a crucial element in a movie. Christopher Boyes has upgraded the sound for both films.

“When you present an image on the screen that has more detail, you need to complement that with a sound that has more detail,” says Landau.

Pointing out one of the scenes that are remastered in the movie, Landau tells the reporter, “When Jake enters the rainforest in the nighttime bioluminescence, the colors, and the detail and the range of colors and how rich your blacks can be and how bright your whites can be, without blowing things out, you go, ‘Wow.’”

“We take the maximum width and maximum height when we can, the brightest light levels…It’s astronomical.”

More than 100 delivery versions of Avatar were released in 2009 in 102 countries. The filmmakers had an idea to cover all the varied theatres. Different theatres required specific versions of the film to deliver an incredible experience. The studios went nuts because of the oversized amount of work.

“We drive the studio operations team crazy,” reveals Landau.

“For us, 3D is about that window into the world — and not a world coming out of a window. We want the screen plane to disappear and for the audiences to get transported into our narrative story,” Landau tells The Hollywood Reporter.

Landau and Cameron dream of opening a portal to the world of Pandora.

Avatar, a movie that created a shift all over the world, needs to remind people of its authenticity. The purpose is to provide the audience with an unforgettable thrill and satisfaction. Remastered Avatar is in cinemas currently. It has already made Rs. 5.25 crores and lives up to people’s standards even today. Avatar: The Way of Water is all set to make a breakthrough in theatres this December.

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